Performance Dashboards are "front-ends" to Data Warehouses that
summarize, in graphical format, how a business is performing against its
measurable goals and objectives.
Performance Dashboards are targeted at senior decision makers who need
to know at a glance, how the business is performing. Performance Dashboards typically
show historical trends and organizational goals or targets.
The performance measures shown on Dashboards are based on the firm's
key performance indicators (KPIs). KPIs can involve financial,
marketing, production, customer, growth and other important metrics.
