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A web server log is the file(s) on a web server that contains a history
of web page requests that have occurred. The following data is
available from server logs:
|
Data |
Description |
|
IP Address |
The
address of a device attached to an IP network. Every client, server
and network device must have a unique IP address in order to
communicate. Every communication that occurs contains both a
source IP address and a destination IP address. The format of the IP
address looks like this: 255.219.12.2 |
|
Date & Time |
Data and time that
the communication request occurred |
|
User Agent |
Name and version of
the Web browser (e.g. Internet Explorer) |
|
Web Page |
URL of the web page
being requested. The address can contain parameters with
session specific information (e.g. form fields) |
|
Referrer |
The URL of the
previous webpage from which a link was followed |
By slicing and dicing this granular information, it is possible to
compile the following type of statistics:
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Number of unique visits by day, week, month, year
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Number or repeat visits by period
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Number of page views by period
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Most common entry pages
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Most common exit pages
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Most common navigation paths
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Number of visits by high level domain (i.e. country)
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Number of visits by originating IP address (PC,
search engine, etc.)
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Number of visits by search query used
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Number of visits by browser type and version
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